Understanding the Economic Power of Women

The first international business conference in the Balkans focused on women as the driving force of the market and their economic and cultural influence. Women are the fastest-growing source of global purchasing power, influencing over 70% of all consumer spending worldwide. For businesses and marketing leaders, understanding this power is critical.

Why Attend?

Market Growth Opportunity: Women represent a vast, often under-served segment. Brands that engage authentically can unlock significant revenue streams.
Consumer Insights Drive ROI: Women’s purchasing decisions are guided by different motivations, preferences, and values. Tailoring strategies based on these insights increases campaign effectiveness.
Brand Relevance: Understanding and leveraging the economic power of women is no longer optional—it is central to sustainable growth, innovation, and market leadership.
Exclusive Data: Results from the first national study on women in Bulgaria, combined with hot global trends.

The first international business conference in the Balkans focused on women as the driving force of the market and their economic and cultural influence.Women are the fastest-growing source of global purchasing power, influencing over 70% of all consumer spending worldwide. For businesses and marketing leaders, understanding this power is critical.

Why Attend?

Market Growth Opportunity: Women represent a vast, often under-served segment. Brands that engage authentically can unlock significant revenue streams.
Consumer Insights Drive ROI: Women’s purchasing decisions are guided by different motivations, preferences, and values. Tailoring strategies based on these insights increases campaign effectiveness.
Brand Relevance: Understanding and leveraging the economic power of women is no longer optional—it is central to sustainable growth, innovation, and market leadership.
Exclusive Data: Results from the first national study on women in Bulgaria, combined with hot global trends.

Understanding the Economic Power of Women

Market Growth Opportunity: Women represent a vast, often under-served segment. Brands that engage authentically can unlock significant revenue streams.

Consumer Insights Drive ROI: Women’s purchasing decisions are guided by different motivations, preferences, and values. Tailoring strategies based on these insights increases campaign effectiveness.

Brand Relevance: Understanding and leveraging the economic power of women is no longer optional—it is central to sustainable growth, innovation, and market leadership.

Exclusive Data: Results from the first national study on women in Bulgaria, combined with hot global trends.

Women’s spending and cultural influence are shaping industries from finance and tech to media, entertainment, and FMCG. Ignoring this influence risks missed opportunities on a global scale.