The XX Factor was conceived as the first international business forum in the Balkans dedicated to exploring the economic power of women. The idea responded to a clear gap in the regional business landscape: while women significantly influence consumption, innovation, and financial decisions, their impact is rarely discussed through a data-driven, economic lens. The event aimed to challenge stereotypes, introduce global perspectives, and ground discussions in research and behavioural insights.
ORGANISATION
Organised by Much Better, the event brought together international speakers, original research, and business leaders. LinkedIn was used to build credibility and professional reach, while Instagram supported visual storytelling and engagement. Media coverage in specialised marketing and business publications reinforced the forum's relevance and positioned it as a reference point for conversations about women, markets, and leadership.
Execution focused on:
· High-profile international speakers sharing insights on behavioural science, leadership, AI, and economics
· The presentation of original research on the role of women in Bulgaria's economy
· A carefully curated agenda balancing keynotes, data, and strategic discussion
VISUAL IDENTITY
The visual identity was bold, minimal, and business-driven, deliberately moving away from clichés traditionally associated with women-focused events. Strong typography highlighted the "XX" as a symbol of power, supported by a confident colour palette and clean layouts. The design avoided clichés and positioned The XX Factor as a premium, modern economic forum across all touch points - from stage design to social media.
The identity was consistently applied across:
· Event branding and stage design
· Speaker visuals and presentation templates
· Social media assets for LinkedIn and Instagram
· Media materials and digital invitations
RESULT
The visual language supported the event's strategic ambition: to signal authority, relevance, and global perspective, while visually embodying the idea that women's economic power is not a trend, but a structural force shaping the future.
· Full-capacity event, confirming strong interest from the business, marketing, and leadership communities.
· Extensive media coverage across leading national and industry outlets, including Dnevnik, Capital, Boulevard Bulgaria, 24 Hours, and RedLink.
· High post-event engagement, with continued discussions on LinkedIn and Instagram, speaker content resharing, and sustained interest from attendees after the event.
· International recognition, with the event referenced by the Cannes Lions International Festival of Creativity, the World Women Forum, and the World Women Foundation, extending its impact beyond the local market.
CONTEXT & IDEA
The XX Factor was conceived as the first international business forum in the Balkans dedicated to exploring the economic power of women. The idea responded to a clear gap in the regional business landscape: while women significantly influence consumption, innovation, and financial decisions, their impact is rarely discussed through a data-driven, economic lens. The event aimed to challenge stereotypes, introduce global perspectives, and ground discussions in research and behavioural insights.
ORGANISATION
Organised by Much Better, the event brought together international speakers, original research, and business leaders. LinkedIn was used to build credibility and professional reach, while Instagram supported visual storytelling and engagement. Media coverage in specialised marketing and business publications reinforced the forum's relevance and positioned it as a reference point for conversations about women, markets, and leadership.
Execution focused on:
· High-profile international speakers sharing insights on behavioural science, leadership, AI, and economics
· The presentation of original research on the role of women in Bulgaria's economy
· A carefully curated agenda balancing keynotes, data, and strategic discussion
VISUAL IDENTITY
The visual identity was bold, minimal, and business-driven, deliberately moving away from clichés traditionally associated with women-focused events. Strong typography highlighted the "XX" as a symbol of power, supported by a confident colour palette and clean layouts. The design avoided clichés and positioned The XX Factor as a premium, modern economic forum across all touch points - from stage design to social media.
The identity was consistently applied across:
· Event branding and stage design
· Speaker visuals and presentation templates
· Social media assets for LinkedIn and Instagram
· Media materials and digital invitations
RESULT
The visual language supported the event's strategic ambition: to signal authority, relevance, and global perspective, while visually embodying the idea that women's economic power is not a trend, but a structural force shaping the future.
· Full-capacity event, confirming strong interest from the business, marketing, and leadership communities.
· Extensive media coverage across leading national and industry outlets, including Dnevnik, Capital, Boulevard Bulgaria, 24 Hours, and RedLink.
· High post-event engagement, with continued discussions on LinkedIn and Instagram, speaker content resharing, and sustained interest from attendees after the event.
· International recognition, with the event referenced by the Cannes Lions International Festival of Creativity, the World Women Forum, and the World Women Foundation, extending its impact beyond the local market.
