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The Stress-free
Christmas Campaign
Sexo.bg: Online Sex Shop

PROBLEM

Women’s sexuality remains a taboo. When it’s not ignored, it’s often mischaracterised as shameful, vulgar, or overly polished and artificial.

Insight

For women, Christmas often brings more stress than joy - they carry the weight of perfecting gifts, meals, and a spotless home. Yet, orgasm is one of the best ways to ease stress. Statistics show that 39% of women masturbate to relax.

Give Christmas classics and clichés a playful and insightful twist in order to show that we deeply understand and accept women - their needs, their sexuality, their true state of mind and the invisible emotional labor they carry during the holidays.

NEXT PROJECT
THE NEW LUXURY
PREVIOUS PROJECT
Women Reign:
The National Stand-Up Tour