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SUCHARD
MONDELEZ

TASK

Our task was to create a long-term communication strategy to bring Suchard back into people’s hearts, establish a sustainable brand territory, and make the brand a natural part of their everyday moments, not just for special occasions.

PROBLEM 

The COVID pandemic led people to stop visiting each other’s homes, putting daily rituals of connection and small gestures of sharing on hold.

INSIGHT 

It has long been a tradition that no one shows up empty-handed when visiting friends and family, and bringing a small gift or treat is a simple way to show thoughtfulness.

SOLUTION

The campaign brings this tradition back to life by featuring real families and friends, showing them enjoying simple, everyday moments together. By capturing these authentic, often messy interactions, the campaign positions Suchard as a natural part of inviting guests over, reinforcing how it adds joy and connection to ordinary moments.

TASK

Our task was to create a long-term communication strategy to bring Suchard back into people’s hearts, establish a sustainable brand territory, and make the brand a natural part of their everyday moments, not just for special occasions.

PROBLEM 

The COVID pandemic led people to stop visiting each other’s homes, putting daily rituals of connection and small gestures of sharing on hold.

INSIGHT 

It has long been a tradition that no one shows up empty-handed when visiting friends and family, and bringing a small gift or treat is a simple way to show thoughtfulness.

SOLUTION

The campaign brings this tradition back to life by featuring real families and friends, showing them enjoying simple, everyday moments together. By capturing these authentic, often messy interactions, the campaign positions Suchard as a natural part of inviting guests over, reinforcing how it adds joy and connection to ordinary moments.
 

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