Moreni is a well-known, long-standing brand that needed a refresh to bring its playful, spontaneous spirit back and reestablish its presence in young people’s minds.
With no resources for a full-scale equity campaign, we needed a solution that could revive the brand and engage the audience - which we achieved through an already pre-planed NCP campaign.
We created short-form videos under the slogan “Luck is calling”, building the entire story around the prize-driven mechanic. We made sure that each piece of content fully reflects Moreni’s playful tone of voice. This combination of format, rewards, and consistent brand personality was key to delivering not just a successful promotion, but also to subtly rebuilding brand image.
Just like a Moreni wafer with nuts and chocolate on top, life may have bumps, but there’s always a sweet side to it. Even the irritating, imperfect moments can be taken lightly, with a bit of fun and a Moreni twist. That’s how we came up with the slogan “No Worries, Just Nuts”.
We produced a series of 6” and 12” videos showing everyday situations that could easily frustrate people, but in each case, Moreni nudges them to take it lightly. The humorous stories brought the new slogan to life and strengthened the brand’s carefree personality in a fresh way.
Moreni is a well-known, long-standing brand that needed a refresh to bring its playful, spontaneous spirit back and reestablish its presence in young people’s minds.
With no resources for a full-scale equity campaign, we needed a solution that could revive the brand and engage the audience - which we achieved through an already pre-planed NCP campaign.
We created short-form videos under the slogan “Luck is calling”, building the entire story around the prize-driven mechanic. We made sure that each piece of content fully reflects Moreni’s playful tone of voice. This combination of format, rewards, and consistent brand personality was key to delivering not just a successful promotion, but also to subtly rebuilding brand image.
Just like a Moreni wafer with nuts and chocolate on top, life may have bumps, but there’s always a sweet side to it. Even the irritating, imperfect moments can be taken lightly, with a bit of fun and a Moreni twist. That’s how we came up with the slogan “No Worries, Just Nuts”.
We produced a series of 6” and 12” videos showing everyday situations that could easily frustrate people, but in each case, Moreni nudges them to take it lightly. The humorous stories brought the new slogan to life and strengthened the brand’s carefree personality in a fresh way.
